Mark Sisson is a former elite endurance athlete, best-selling author, and entrepreneur known for pioneering the Primal lifestyle movement. After founding Primal Kitchen, he launched Peluva with his son Kyle to create a barefoot-style shoe that blends science, comfort, and everyday wearability. Designed with individual toe articulation, zero-drop soles, and lightweight construction, Peluva helps restore natural foot function, improve balance, and enhance posture. Mark’s mission is to reconnect people with the way the body was designed to move, bringing awareness to how modern footwear impacts long-term health.